Macworld Sell-Out: Bungie's Marathon

by Jennifer Dees
© 1995 Mac/Chicago Magazine

January 10, 1995 -- In Apple's Power Mac Pavilion at Macworld San Francisco last week, there were plenty of business apps showing off the Power Macintosh family's capabilities. But there was also some hot entertainment software being shown that benefits from the Power Macs' speed.

Running native and drawing crowds was Marathon, the incredibly popular new game from Chicago's Bungie Software. Reginald DuJour, who designed the game's graphics as well as the high-tech packaging for Marathon, said that getting everything working smoothly had caused some delays but it had been worth the wait. The enthusiastic crowds trying out Marathon, in the Apple Pavilion and also in Bungie's separate booth in Moscone North, apparently agreed.

Marathon sold out at Bungie's booth early in the show, and computer software discounters, all of whom were advertising Marathon on show flyers, complained that they hadn't received shipments for the show. "I wish we had," said one. "We could have sold a ton of them."

Voice mail at Bungie's Chicago office this week announced that the company is "closed while reorganizing to deal with the overwhelming demand for Marathon." The message also said that those who had ordered the product should be receiving shipments within two weeks.

Other Power Mac native games showing in the Apple Pavilion at Macworld included Rocket Ranger from MacPlay, Wacky Races from Future Pirates, Inc., F/A -18 Hornet from Graphic Simulations Corp., and Maxis updates to SimCity 2000, SimTower, and SimTown.

© 1995 Mac/Chicago Magazine

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